GEO for Wix

Wix became the first major website builder to offer native GEO features, launching its AI Visibility Overview dashboard and reporting a 139x increase in visits from LLMs among its users between January 2024 and September 2025.

AI Visibility Overview

The AI Visibility Overview is a built-in dashboard that shows:

• How often your site is cited in ChatGPT, Gemini, Perplexity, and Claude
• Which pages are being cited
• Citation trends over time

Access: Wix Dashboard → Marketing & SEO → AI Search Visibility

This is the most user-friendly GEO tracking tool available in any platform — no third-party tools required.

llms.txt — Automatic Generation

Wix automatically generates /llms.txt for Premium eCommerce plans:

1. Dashboard → SEO → AI Search
2. Toggle “Generate llms.txt” to ON
3. Wix generates and maintains the file automatically as you publish content

For other plan types, create a custom page at /llms.txt using Wix Velo (JavaScript API) or a redirect to a manually uploaded asset.

Structured Data in Wix

Wix generates structured data automatically for:

• Product pages: Product schema with price, availability, and reviews
• Blog posts: Article schema with author and dates
• Business info: LocalBusiness or Organization schema from your Business Info settings

Verifying your schema

1. Copy any page URL from your Wix site
2. Paste into Google Rich Results Test
3. Check which schemas are detected

Adding custom JSON-LD

For custom schema (FAQPage, HowTo), use Settings → Advanced → Custom Code → Head:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is your return policy?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "We offer 30-day returns on all items."
    }
  }]
}
</script>

NLWeb Integration

Wix enables NLWeb (Microsoft’s natural language web protocol) from the SEO dashboard. NLWeb allows AI assistants to directly query your site’s content using natural language:

Dashboard → SEO → AI Search → Enable NLWeb

AI Crawler Configuration

Dashboard → SEO → SEO Tools → robots.txt — add custom rules:

User-agent: GPTBot
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: Google-Extended
Allow: /

GEO Checklist for Wix Sites

• Enable AI Visibility Overview in dashboard
• Enable llms.txt generation (eCommerce plans)
• Verify schema on product/service pages with Rich Results Test
• Complete Business Info (name, address, phone, description)
• Enable NLWeb from SEO settings
• Add FAQPage schema via custom code for key pages
• Configure robots.txt to allow AI search crawlers
• Update page descriptions to be answer-first (first sentence answers the main question)
• Add publication dates to all blog posts