Get cited
by AI.

GEO vs SEO vs AEO: Key Differences

GEO targets AI citations, SEO targets rankings, AEO targets featured snippets. Zero-click searches hit 69% in 2025 — here's when each strategy applies.

How AI Engines Select and Cite Sources

AI engines use RAG pipelines to retrieve candidate pages, score them by authority and structure, then cite the highest-scoring sources.

What is Generative Engine Optimization?

GEO is the practice of structuring content to be cited by AI engines. AI visitors convert at 54% vs 12% for organic. Learn the 2025 fundamentals.

Digital PR for GEO: 94% of AI Citations Come from Earned Media

Brand blogs are nearly invisible to AI search. Learn how digital PR generates 325% more AI citations and how to build an earned media strategy for GEO.

How to Measure GEO: KPIs, Metrics, and Analytics

Google Analytics cannot track AI citations. Learn the 6 GEO KPIs: AI Citation Frequency, Share of Voice in AI, Answer Inclusion Rate, and how to track them.

Complete Meta Tags for GEO

The complete HTML head setup for GEO: title, description, canonical, Open Graph, article:published_time, and author meta tags.

llms.txt and robots.txt for AI Crawlers

Configure llms.txt to guide AI crawlers and robots.txt to explicitly allow GPTBot, ClaudeBot, PerplexityBot, and Google-Extended.

robots.txt for AI Crawlers: GPTBot, ClaudeBot, PerplexityBot

Configure robots.txt to allow AI search crawlers while blocking training bots. Covers GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, and Google-Extended.

Schema Markup (JSON-LD) for GEO

JSON-LD schema types that boost AI citations: Article, FAQPage, HowTo, and Organization. Includes complete code examples.

GEO by Platform: ChatGPT vs Perplexity vs Claude vs Gemini

Only 11% of domains are cited by both ChatGPT and Perplexity. Each AI engine has different citation preferences. Learn platform-specific GEO strategies.

Google AI Overviews: How to Appear in AI-Generated Answers

Google AI Overviews appear in 13% of searches and cite 44% content from 2025. Optimize with E-E-A-T, freshness signals, and schema markup to get cited.

Content Structure for AI Citation

The inverted pyramid, answer capsules, and semantic HTML structure that maximizes AI citation probability.

GEO Implementation Checklist: 22 Items

Complete GEO checklist for 2025. Covers AI crawler robots.txt, llms.txt, schema markup, content structure, freshness, and platform configuration.

GEO Resources, Papers, and Tools

GEO tools, research papers, and references for 2025. AI citation tracking platforms, the KDD 2024 study, and Google's official AI Search guide.